SCOPE OF DIGITAL MARKETING
Besides these natural market progressions, the COVID-19 pandemic is driving the scope of digital marketing even further online.
As digital marketing initiatives continue to grow at a brisk pace, the number of jobs in the field is naturally increasing
While TV remains a prime advertising medium for many businesses, digital marketing allows companies to reach a global audience online.
Marketing techniques have evolved as the ways in which consumers get information change.
The scope of digital marketing includes diverse strategies such as SEO, social media, and content marketing. It offers vast growth opportunities, reflecting the digital marketing scope that continues to expand globally.
Digital marketing today enables a business to target its marketing efforts to an audience belonging to a specific age, gender, location, interests, and education, which was not possible in traditional marketing. The shift from conventional to digital indicates a positive scope of digital marketing across the globe.
